Casa Loma

Toronto, the capital of Ontario and Canada’s biggest city,  had 43.7 million visitors, spending an aggregate of $8.84 billion in the year 2017. The city is home to a dynamic blend of tourist destinations, from museums and galleries, the zoo and aquarium, to the world-famous CN Tower and, just offshore, Toronto Islands.

Casa Loma (meaning “Hill House” in Spanish) is one of the popular destinations for tourists in Toronto. This castle, located in downtown Toronto comprises of decorated suites, secret passages, an 800-feet tunnel, towers, stables, and five acres of estate gardens. It was constructed in the year 1914 as a residence for Sir Henry Pillat and took 300 men and 3 years to build it. With approximately 100 rooms, including three dozen washrooms, this place is now a museum managed by a company called the Liberty Entertainment Group. Every year more than 350,000 guests visit Casa Loma. An ideal background for unique events, it additionally plays host to more than 250 private occasions every year. The one of a kind design has likewise made it a profoundly attractive site for film, TV and photography.

Below are three social media visuals that are designed to spark interest in the target audience (who in this case are tourists) to pay a visit and to increase footfall. All the pictures were clicked on a bright, sunny day with a clear sky.

Welcome to Toronto’s Majestic Castle

https://www.instagram.com/p/BozgSiAHNmX/?utm_source=ig_embed

Image Composition: Rule of Thirds
Device Used: OnePlus 5
Image Editing: Increased Brightness and Color Saturation on Instagram
Target Audience: Tourists, to visit the castle or to host events

I chose this image because it captures the whole of the castle, displaying the beautiful exteriors, with the clear blue sky and the greenery around it, making the place look vibrant, which would attract tourists to pay a visit. This image also shows that Casa Loma’s backdrop is perfect for events like marriages, exhibitions, filming or photography. It could generate a fondness in people who are into history or architecture because it represents the European splendour. Moreover, since this image is clicked in ‘Landscape’ mode, it could be used as cover images for various Social Media platforms.

An elegant dining experience inside Casa Loma

https://www.instagram.com/p/BozgGHTne0q/?taken-by=priyankasamtani

Image Composition: Symmetry
Device Used: OnePlus 5
Image Editing: Increased Contrast and Color Saturation on Instagram
Target Audience: Tourists, who would like to engage in a royal dining experience inside the castle

BlueBlood Steakhouse, located inside the castle presents a refined dining experience in a posh environment. In the above image, the candles lit up inside showcase the vintage heritage along with the modern window. It is a rare combination of ancient and modern architecture, which makes it quite unique. It offers a glimpse of what one could expect inside the restaurant. This picture could be used as a part of an Instagram story, which could lead to more details of the venue (with more pictures of the restaurant) if swiped up.

Along with symmetry, this image shows beautiful patterns made by the bricks on the wall.

Spring or Fall?

https://www.instagram.com/p/BozzSeKHxl2/?taken-by=priyankasamtani

Image Composition: Focus
Device Used: OnePlus 5
Image Editing: Used Lux on Instagram
Target Audience: Tourists, who are more inclined towards nature and/or gardening, as well as couples looking for a venue for their wedding

This image shows the blooming buds, violet flowers and the green leaves giving us the feels of Spring during Fall. The focus is on the flowers having the background of the castle walls, merging nature and architecture together whilst having a dramatic contrast of colours – colourful flowers and grey castle. It could appeal to people who like nature and/or gardening. It also gives out wedding vibes. Hence, this picture could be used on Social Media along with the other pictures of the venue to reach out to couples to book this venue for their wedding.

2 thoughts on “Casa Loma

  1. Bruno says:

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